They are venturing into allied businesses, which range from starting talent management agencies to music labels to tap into every possible monetisable opportunity to appeal to investors.
CEO of talent management firm Cornerstone Bunty Sajdeh said allegation of conflict is nothing but conjecture.
Mirza's gutsy image has helped her equal Nehwal's endorsement fee.
The cricketer launched an online cult streetwear brand.
This venture will also mark Stepathlon's entry into the business to consumer space.
Cricketer parted ways with Adidas in November.
Virat Kohli has built such a formidable brand across the spectrum that even his occasional brash and indiscreet comments fail to tarnish it.
Industry sources peg Kohli's investment in the FC Goa franchise at under Rs 1 crore a year.
Dhoni's track record as captain of the Indian team is formidable.
Off the field, sportspersons hone biz skills
Off-spinner R Ashwin is matching Indian batsmen at their game
Here is a lowdown of all the light-hearted, fun news from around the ICC World Cup.
Currently, Kohli has 13 brands under his belt.
Indian liberals' sanctimony is matched only by their inability to think clearly. They need lessons in logic
Meet the man behind MS Dhoni: The Untold Story.
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